'...Translating Goop’s holistic wellness approach from mind, body spirit to store added retail design into Paltrow's winning formula. The shops display luxe, chinoiserie-inspired custom wallpaper from UK-based Fromental as the backdrop to vintage objects and furniture sourced from 1stdibs, creating a living-room oasis where customers can relax. In Vancouver, the pop-in features the work of interior designer and founder of The Edit (and GRAY Hot / New / Next issue alum) Jamie Pryde, whose boutique decorative arts gallery in downtown Vancouver offers a curated selection of elegant and eclectic antique and vintage finds. Paltrow hand-selected pieces from the collection, including a pair of Karl Springer lamps, Milo Baughman chairs, and rare Brazilian quartz crystal. “It was a fantastic experience,” Pryde says, “we really pulled together a stunning array for the pop-in...”'
'...In addition to the wellness-themed items, the pop-in also features branded accessories and apparel (the “Goop University” sweatshirt is a sure sell-out item) as well as home decor items, and vintage furniture curated by Vancouver interior designer Jamie Pryde. Paltrow’s best-selling cookbooks are available, too, and feature well thought-out and executed recipes—a far cry from so many other celebrity cookbooks. Consider it all an opportunity to drink the Goop Kool-Aid. Or in this case, kombucha."
THE GLOBE AND MAIL
'“...At the IDS West show, I could see the influence of designers like Jamie Pryde, Jonathan Adler, Gillian Segal and Justina Blakeney, she of the Jungalow Instagram site, which I just love. All of them are known for incorporating plants in home decor and it’s a trend that’s catching on,” Cheung says...'
Online & Print
'A young Jamie Pryde was sitting in rendering class at BCIT, where he was studying interior design, when suddenly his phone started to ring. Amidst a sea of working students, he picked up the call. The person on the other end of the line was the assistant to famed architect Peter Marino.
Pryde was boldly ambitious even in college, and actually started his own interior design business while he was learning how to design interiors. The Edit is the fine life through his lens, a carefully curated selection of high-end antiques and contemporary wares—and apparently even early on, people were taking notice. Pryde ended up selling a piece to Marino, and has since also sold items to Net-a-Porter founder Natalie Massenet and lord knows who else: he often flips through the pages of Architectural Digest and spots things he sold to other designers without knowing who their clients were. “It’s funny for me because these things could be in the bottom of a basement in antique shop on Main Street, and now they’re living these glamorous lives in Los Angeles,” he says over coffee at Matchstick. When prompted to imagine what it would be like to see where his pieces end up, Pryde goes the other direction: “Or see where they came from,” he suggests. “I wonder what they’ve gone through. Who’s sat on them, what house they’ve been in. It fascinates me. I wonder how they got all their scars.”
Aside from dealing antiques, Pryde works with a select few contemporary designers including Vancouver’s Kate Duncan and Propellor, and Calgary’s Amanda Hamilton. The Edit operates through e-commerce (a function that allows the company to remain a small operation even while selling to the likes of the aforementioned Marino), and also has a showroom located downtown. When he’s not curating for The Edit, Pryde is working directly with Vancouverites to design and decorate their living spaces. “I think it’s important, just as with fashion and dressing yourself, your interiors have to be a reflection of yourself,” he says. His advice for those changing up their interiors? “I think if you’re questioning it, it’s wrong,” he counsels, and adds that you should trust your gut.
Pryde’s gut will be put to the test at this year’s IDS Vancouver, where he has been tasked with designing the VIP room where guest speakers, industry leaders, and media will congregate during the popular trade show. He has partnered with Livingspace, Martha Sturdy, and Jan Kath to create the room, which will be a classic Pryde mix of antique and modern. “I don’t stress about it but I definitely lose sleep over it,” he says with a smile. “I’m confident in my abilities as a designer, but you start to question yourself. Will this be enough? Will this convey my message properly?” His boyish looks and quiet confidence make him immediately likeable, easy to root for. And this is certainly a scenario in which you would cheer someone on. After all, Pryde is designing a room for some of the greats, some of his industry’s legends: Tom Dixon, Emily Henderson, Barbara Barry—all guests at this year’s IDS Vancouver. Pryde smiles. “Little old me, right?”'
'...A real show stopper for me was the VIP lounge which was designed by Jamie Pryde. Jamie describes his style as “traditional with a wink” and I felt that! The space was like walking into a traditional yet quirky art collectors home. I spent a good portion of my time admiring the art which lined the walls, inquiring about the neoclassical to modern sculptures which peppered the space and ogling the provocative mix of old and new furniture...'
REAL ESTATE WEEKLY
Online & Print
'Jamie Pryde, interior designer, designer of the show’s VIP Lounge, owner/founder of The Edit in Vancouver, guest on Marilyn Denis Show and named one of Gray magazine's "Hot New Next” designers:
- Blend styles and never go for “matchy, matchy” items.
- Rooms should look like they have been organically designed. “A room should reflect the owner’s personality and be authentic,” he adds.
- Always add vintage/antique pieces to our décor. “Antique pieces are alive … they tell stories.”
WESTERN LIVING MAGAZINE
'The Edit, Vancouver
What started as an online source for curated antiques and home decor (run by a design-savvy collective including names like Amanda Hamilton, Kate Duncan and Propellor) has moved into the physical realm with a flagship gallery downtown.'
Online & Print
'For those who will miss the 4 day event at the Waterfall Building, you can head to Jamie Pryde’s boutique The Edit, a curated selection of antiques, decorative arts and creators. He has partnered with Kate to showcase for the month of May a select collection of the works from the show’s talent pool. Jamie, an expert in antiques and advocate of quality, locally-crafted works, was inspiring to talk with. He said “I love that someone can come to Address and have access to such a well rounded collective of artisans and artists to order a bespoke piece from. It’s so meaningful to have something made, know there is only one and which is a total reflection of themselves.”'
Online & Print
'For Jamie Pryde, antiques are no mere pastime or profession- they're a calling. "They're in your blood- they pull you to them," he says. These are strong words for a man who hasn't yet celebrated his 30th birthday, but they capture the enthusiasm and heart with which he approaches his career...'
TOP CLASS MAGAZINE
Czech Republic, October 2015
Online & Print
'Exclusive patinated bronze sculpture seductive women in a defiant attitude belongs to one of the most notable works of master art deco Bruno Zach (1891 - 1935) . Dreamy scantily clad Diva represents Zach's typical style portrayed women who have sharply contrasting ethereal look with confident expression of mistresses. Restrained to onyx marble " The Riding Crop " is of the most controversial proud and... purchase exclusively from Vancouver, Canada, in a boutique [ The Edit].'
'...Tommy’s Vancouver Shout-Outs
Some of the people and places around Vancouver that Tommy mentioned as favourites…
3. Jamie Pryde
Tommy was delighted to see someone from a younger generation with a great eye and an interest in antiques. Pryde’s The Edit has been online and is now setting up offline digs on Howe Street.
“Did you hear that Tommy gave you a shout-out in his talk?”
“That’s what people are saying! I wish I could tell him thanks!”...'
THE MARILYN DENIS SHOW
Jamie appeared on The Marilyn Denis Show with Tommy Smythe (Design Inc., Sarah's House) and Orlando Soria (Home Polish) during IDS West 2015. Jamie discussed his gallery The Edit and the importance of authenticity in design.
'...I now buy art and furniture not only for the pure love of it, but in some cases, as an investment as well. I’m certainly not alone in this. Jamie Pryde of the Edit has a keen eye for antiques, vintage lighting, and furniture. “My market is mainly with designers who can see that there’s good design in every era,” he says. “They no longer just appreciate the aesthetics of the piece, they also appreciate how it functions and the artistry that went into making it. They know it will hold its value.”
For those who have clambered from the depths of a garage sale to the dusty hallways of second hand shops, the journey is full of excitement. “I think that everything has a function,” says Pryde. “If you are in love with a piece, its function is that it pleases you.'